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To help our customers live active, fulfilling lives by providing quality outdoor-inspired products, backed by deep expertise and remarkable service.


We believe strongly in the products we sell, and are very passionate about what we do. We carry only the highest quality brands and support those that help promote sustainability, fair business practices, conservation and philanthropy.


Gearhead Outfitters

Gearhead Outfitters was founded in 1997 by owner, Ted Herget, who desired to bring the active mountain lifestyle to his hometown of Jonesboro, Arkansas. From its humble beginnings in a friend’s living room, the company has now grown into a nationwide brand with 18 stores across the country, including 6 Rock/Creek stores that were acquired in 2019. Gearhead Outfitters exists to help customers live active, fulfilling lives by creating an exceptional shopping experience for guests. Through the relaxed environment, specialized inventory and personalized customer service, Gearhead strives to build relationships with customers and serve the local communities.